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Jun 20 - Aug 25

Dongdaemun Design Plaza
281 Eulji-ro
Seoul,Jung-gu 110South Korea
  • Dior Esprit exhibition in Seoul. Photo by Bakas Algirdas.

  • Dior Esprit exhibition in Seoul. Installation by artist Seon-Ghi Bahk. Photo by Bakas Algirdas.

  • Dior Esprit exhibition in Seoul. Paintings by artist Heryun Kim. Photo by Bakas Algirdas.


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“Dior Esprit” exhibition in Seoul

After visiting Tokyo and Shanghai, the travelling Dior Esprit exhibition opened some days ago at the Dongdaemun Design Plaza in Seoul, South Korea, offering an extraordinary glimpse at the creative universe of the legendary couturier. The exhibition traces Dior’s inventive reinterpretations of his classic New Look through time, his love for the 18th century splendor, his unique sense of shape and proportion, as well as his close relationship with architecture and art, featuring works by Dali, Giacometti, Miró and Klee. Dior Esprit includes a large variety of vintage dresses, Oscar gowns, jewelry, shoes, bags, perfume bottle designs, documents, sketches and photographs, elegantly juxtaposing iconic Dior looks with later creations by his successors, among them Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano and Raf Simons, who maintained intact the designer’s innovative spirit and the maison’s knowhow all over the years, adapting it to the modernity of their era.

In order to celebrate Christian Dior’s love for art, the brand commissioned six Korean artists —Do-Ho Suh, Lee Bul, Kim Dong-Yoo, Heryun Kim, Kiwon Park and Seon-Ghi Bahk— to reinterpret Dior’s codes through a series of artworks, especially made for the exhibition. Highlight include Seon-Ghi Bahk’s golden installation that pays tribute to Dior’s most famous perfume, J’Adore; a section called Dior Garden that echoes the designer’s fascination with flowers, featuring a series of paintings by Heryun Kim depicting 12 roses; as well as Do-Ho Suh’s impressive life-size reproduction of the façade of Dior’s headquarters at 30 Avenue Montaigne, made entirely of organza— a unique homage to Haute Couture’s craftsmanship that is placed right in the entrance of the Zaha Hadid-designed Dongdaemun Design Plaza. The exhibition, which coincides with the opening of Dior’s largest Asian flagship store in Seoul, designed by French architect Christian de Portzamparc and Peter Marino, tells the maison’s story in a really captivating way. It transmits all the art, elegance and femininity that are hidden behind Dior’s evocative creations, transporting us at the same time to a fantasy world where dreams can actually come true.