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Apr 19 - Nov 08

MA*GA Museum
Via Egidio de Magri 1
  • “Missoni, Art, Color” exhibition at MA*GA Museum, Gallarate. Photo by Marco Cappelletti.

  • Artworks by Ottavio Missoni. Photo by Marco Cappelletti.

  • “La ricerca del colore – 100 elementi” by Dadamaino, 1966-68. Courtesy of the Museum of Modern and Contemporary Art of Trento and Rovereto.


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“Missoni, Art, Color” exhibition at the MA*GA Museum, Gallarate

Just in time for the EXPO 2015 in Milan, the MA*GA Museum in Gallarate, Italy, dedicates a major exhibition to the creative relationship between Missoni, one of the powerhouses of Italian fashion that made the “Made in Italy” concept widely recognized around the world, and art. The exhibition, which is titled “Missoni, Art, Color”, traces the brand’s 62-year history and its cultural and design influences, from 1953, when Ottavio and Rosita Missoni opened their first knitwear atelier in Gallarate, to today. Organized in different themes, Missoni Art Color explores the brand’s experimentations with color, material and shape, casting light on the way Ottavio and Rosita Missoni were inspired by the avant-garde movements of their time in order to create their recognizable zigzags and stripes that made them famous.

The exhibition opens with an impressive installation by Turkish video artist Ali Kazma, titled “Casa di Moda” (2009), which explores the making process behind the brand’s intricate creations that combine traditional craftsmanship and high-end design. A special room, titled “The Roots”, pays homage to the artists that influenced Missoni’s aesthetic, featuring works by Sonia Delaunay, one of the pioneers of merging art and fashion, Wassily Kandinsky, Paul Klee, who has always been a major reference for the brand, as well as futurists like Gino Severini and Giacomo Balla, all helping Missoni create its outstanding creative universe, full of abstract shapes, color and movement.

Various paintings and sketches by Ottavio Missoni are juxtaposed throughout the exhibition with works by some of the greatest representatives of Italian abstract art from the post Second World War period, including Carla Accardi and Piero Dorazio of the Forma 1 collective, Bruno Munari and Gillo Drofles of the MAC movement, as well as Dadamaino, Colombo and their kinetic experimentations that marked Ottavio Missoni’s conceptual use of color. A special section is also dedicated to Ottavio’s large tapestries and knitted patchworks, paying tribute to his use of tapestry as his favorite artistic medium in order to explore material and color, not only in art, but also in fashion.

More than 100 Missoni assembles coming from the house’s extensive archive put the glamour touch, while a large-scale installation by Luca Missoni and Angelo Jelmini, featuring a series of giant tubes full of colorful yarns, brings the visitor closer to the “elasticity of the material and the creative pursuit of different shades of color”. “This is not a classic retrospective – I hope we will have one soon because I think that it makes sense to organize one for a brand which has been in the fashion industry for 63 years,Angela Missoni, the brand’s creative director, told WWD. “This exhibition shows the link between art and our fashion. Those who work in fashion are always filters for the time they’re living and it’s curious that in the last 20 years many young artists have been inspired by our work, so there is always an exchange of influences and inspirations,” she concluded.