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Exhibition

May 23 - Aug 31

2014
Sven-Harry’s Art Museum , Eastmansvägen 10–12, Stockholm, , 116 31, Sweden
  • “Swedish Fashion: 2000-2015” Photo courtesy of Acne Studios

  • “Swedish Fashion: 2000-2015” Photo by Boe Marion

  • “Swedish Fashion: 2000-2015” Photo by Benjamin Vnuk

Gallery

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“Swedish Fashion: 2000-2015” exhibition at Sven-Harry’s Art Museum in Stockholm

An new exhibition at Sven-Harry’s Art Museum in Stockholm explores the explosion of Swedish fashion in the first 15 years of the 21st-century and casts a light on the designers and trends that played a prominent role in the rapid aesthetic and conceptual transformation that took place during this period. “Swedish Fashion: 2000-2015” is curated by Michael Elmenbeck (founder of Bon Magazine and co-founder of Mercedes-Benz Fashion Week in Stockholm) and Cia Jansson (fashion director and creative director of Elle Sweden), who collaborated with fashion journalists Susanna Strömquist, Susanne Ljung, Daniel Björk and Agnes Grefberg Braunerhielm to create a visually driven exhibition that highlights the period’s influential looks and most innovative designs. The exhibition explores themes such as ‘Atelier’, ‘Denim’, ‘Black’, ‘Reformation’ or ‘Volume, featuring a wide selection of garments, photos and videos, and raises questions regarding the shaping of the Swedish fashion identity and the sociological factors that influenced the transformation of the county’s fashion scene.

At the end of the 90’s, Swedish designers responded to the broader needs of the Swedish society and focused on creating affordable but fashionable clothes for a new generation of creative individuals that, instead of leaving their country to search new opportunities abroad, decided to look at their own backyard for inspiration. “We became pretty comfortable and our choice of fashion has to fit with picking up and leaving the kids from day care, and then going out for drinks. Our society was much further evolved in this sense than others. ” says Cia Jansson, co-curator of “Swedish Fashion: 2000-2015”. Michael Elmenbeck, who had the initial idea of the exhibition, also comments on the rise of Swedish fashion: “The designers realized they had to listen to the needs of Swedish men and women. We wanted fashion we could afford, I guess it is part of our socialist heritage. Just look at H&M and IKEA, it has shaped us. As a result, everyday fashion and ‘dressing down’ was something Swedish designers became pioneers in. Both Acne and Cheap Monday designed clothes that a young generation could afford; meaning Swedish fashion became recognized as cool.”

Acne Studios, Cheap Monday, Ann-Sofie Back, Lovisa Burfitt, Rodebjer, Whyred, Carin Wester, Sandra Backlund, Helena Hörstedt, Patrik Söderstam, Martin Bergström, Bea Szenfeld, Ida Sjöstedt, Tiger of Sweden, V Avenue Shoe Repair, Nakkna, Dagmar, Altewai.Saome and Ida Klamborn are just some of the brands and designers that are featured in “Swedish Fashion: 2000-2015”. In celebration of the exhibition, Sven-Harry’s Art Museum has launched a dedicated website that is home to a unique and extensive film archive, as well as a high-end book with in-depth texts and exclusive photos.