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  • Acne Studios flagship store in L.A.

  • “Giant Triple Mushrooms” by Carsten Höller

  • The Eastern Columbia Building, L. A., and Acne’s commemorative scarf


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Acne Studios inaugurates new store in the historic Art Deco Eastern Columbia Building, L.A.

Acne Studios recently inaugurated its biggest flagship store to date in the historic Eastern Columbia Building in Los Angeles, considered by many to be one of the most beautiful buildings of the city. Designed by American architect Claud Beelman in 1930 and located in the Broadway Theatre District, the turquoise terra building is an amazing example of Art Deco and maintains intact its vintage charm and old Hollywood glamour. The 5,000 sq ft store occupies the basement of the Eastern Columbia Building and hosts the men’s and women’s ready-to-wear, as well as the bags, accessories and footwear lines. Acne Studios, a brand that has always been on the lookout for the most original ideas, intelligently chose downtown L.A. instead of Melrose or Rodeo for its flagship store and really made the difference. Of course, we couldn’t expect less from a brand that has managed in seven years to become the definition of cool Scandinavian design and to open more than 40 stores around the globe.

The interior, featuring perforated aluminum fixtures, bespoke furniture and pink terrazzo floors, was designed by Bozarth Fornell Architects, in collaboration with Acne creative director Jonny Johansson, an ex-musician turned fashion designer. An astounding installation by Belgian artist Carsten Höller, entitled “Giant Triple Mushroom”, is located at the entrance and steals the spotlight. The large scale artwork depicts a psychoactive funghi, “fly agaric fungus”, which has also been present in Höller’s “Mushroom Suitcase series” (2001/2008) and in the “Upside Down Mushroom Room” (2000). Apart from Höller’s sculpture, the store also hosts a branch of “ilcaffè” coffee house chain, Jonny Johansson’s favorite spot in his native Stockholm. What’s more, in order to celebrate the opening of its new store, Acne has released a limited edition commemorative scarf, featuring the Eastern Columbia Building façade in a scale of blues and pinks.