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  • Armani’s Silos museum and exhibition space in Milan

  • Armani’s Silos museum and exhibition space in Milan

  • Armani’s Silos museum and exhibition space in Milan

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Armani inaugurates Silos Project in Milan

Coinciding with his 40-year anniversary in fashion, as well as with the opening of Expo Milano 2015, Giorgio Armani inaugurated some days ago his new museum and exhibition space in Milan, investing more that 50 million euros. Titled “Silos”, the museum occupies a remodeled 1950’s building that was a former Nestlé granary, spanning over 48,600 square feet on four levels. Silos showcases more than 600 of Armani’s trademark designs and 200 accessories that are grouped by themes and not chronologically, from his minimal, perfect-cut trouser suits that occupy the first floor to his bold experimentations with oriental garments and haute couture designs that are displayed on the top floors, offering the public the unique opportunity to trace the designer’s evolution and innovations throughout the years.

Silos is also home to Armani’s digitalized archive, situated on the top level, which contains a large selection of his sketches, technical drawings, fabric scraps and materials, catwalk videos and advertising campaigns. The venue will also feature the designer’s new head office, as well as a café and a gift shop on the ground floor. Silos is conceived, according to Armani, as a cultural space that is open to the arts and those who study fashion, and not as museum dedicated entirely to his past. Far from being static, Silos’ displays will be renewed every six months, featuring various pieces from the designer’s collections.

Milan is the city where I decided to live and work, and which has been a tough, loyal teacher to me. In Silos I’ve decided to put the fruits of my work, which doesn’t include only clothes, but also textile explorations and experience, at the disposal of my city,explained the designer. “This project has been in my mind for so long. I maintained the name Silos because I like it. It contained food, which you need for life, just as wearing clothes is part of life,” he added. Silos’ opening was followed by a special runway show, conceived as a retrospective of the designer’s Armani Privé couture collections of the last ten years, as well as by a cocktail party that was attended by celebrities like Tom Cruise, Leonardo DiCaprio, Sophia Loren, Cate Blanchett, Hilary Swank, Lauren Hutton, Janet Jackson, Tina Turner and Glenn Close.