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  • “Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger” exhibition at MOCA Pacific Design Center

  • “Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger” exhibition at MOCA Pacific Design Center

  • “Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger” exhibition at MOCA Pacific Design Center

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Bernhard Willhelm takes over MOCA with an impressive installation

Marking the relocation of his headquarters from Paris to Los Angeles, Bernhard Willhelm and long time partner Jutta Kraus unveiled their a/w 2015 collection as part of a multimedia installation at the MOCA Pacific Design Center in West Hollywood. Titled “Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger”, the site specific installation features, apart from the brand’s signature unisex clothes, a series of video projections, photographs, sculptures, vignettes and displays of ephemera and objects, all curated by Willhelm himself. The designer wanted to explore the concept of American consumerism through a thinking-forward exhibition that serves as a response to the uniformity of fashion in the 21st century, transporting us to the year 3000, in a post-apocalyptic scenery where humanity suffers from global warming.

For Willhelm, who has always maintained a close relationship with art and whose evocative creations have been featured in retrospectives at the ModeMuseum in Antwerp and the Groninger Museum in the Netherlands, diversity is the only response to climate change and ecological danger. Under this perspective, the impressive installation, which occupies both floors of MOCA’s Pacific Design Center and is spread over seven different rooms that function as a whole, aims to open a dialogue between art, fashion, design and consumerism, accentuating the importance of individual expression. After all, diversity, as opposed to the idea of chaos, has always been a reference in Willhelm’s designs, known for mixing high and low culture in a provocative way, questioning fashion’s status quo.

“We’ve always been a crossover between fashion and art. We went very far in terms of how we presented our collections. It was almost political. For us, what was important was talking about diversity, about race, about sexuality. The environment. Utopia. We never played it safe. We want to see reality. And reality is not always beautiful,” Willhelm told Style.com. “There are so many coexisting ways to see beauty. It’s about appreciation—what you appreciate. And maybe that’s why we’re still here, because there are people who appreciate what we create,” he continued. “Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger” will remain on view until May 5, 2015, at MOCA Pacific Design Center, 8687 Melrose Avenue, West Hollywood.