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  • Blumarine permanent exhibition at the Museum of the City of Capri

  • Blumarine permanent exhibition at the Museum of the City of Capri

  • Blumarine permanent exhibition at the Museum of the City of Capri

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Blumarine inaugurates permanent exhibition space at the Museum of the City of Capri

Blumarine, the iconic house that was founded by fashion designer Anna Molinari in Capri back in 1977, recently inaugurated a permanent exhibition space that celebrates the history of the brand that has become worldwide famous for its elegant mix of femininity and sensuality. The exhibition is located at the Museum of the City of Capri, which gathers more than twenty thousand pieces that trace the artistic heritage and craftsmanship of city, and is curated by Anna Molinari. Molinari considers fashion as a mix of sensations and cultural influences, a return to the past with a vision to the future, and has always been on the lookout for new talents, having assigned her Blumarine advertising campaigns to photographers of the likes of Helmut Newton, Albert Watson or Tim Walker. Apart from Blumarine’s iconic advertisements, starring Naomi Campbell, Cindy Crawford, Eva Herzigová, Helena Christensen, Carla Bruni, Carré Otis and Monica Bellucci, the permanent exhibition features a wide selection of trademark Blumarine embroidered pieces and accessories.

Anna Molinari says that her intention was to invites us to “a journey that begins with the materials used to create the garments and arrives to the photographic interpretation of the most important fashion photographers.” The exhibition, which is situated inside the Renaissance Palazzo dei Pio, also features an interactive wardrobe that will offer visitors a multisensory experience by giving them the opportunity to touch and even smell the showcased pieces. According to Capri’s major, Blumarine, which still has its headquarters to the small island and has contributed in the restoration of the museum after the damages it suffered during the earthquake of 2012, is one of the companies that spreads the name of Carpi in the world, and, of course we couldn’t agree more with him!