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  • “Solo Exhibition of Birdhead”, Bottega Veneta store, Shanghai

  • “Solo Exhibition of Birdhead”, Bottega Veneta store, Shanghai

  • Birdhead installation at MoMa, 2012


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Bottega Veneta hosts Birdhead exhibition in its flagship store in Shanhgai

Bottega Veneta recently inaugurated its latest exhibition in its 500 sq.m flasgship store in Shanghai, which is located inside the historic YiFeng gallery. The boutique is set on two floors, with the first dedicated to the brand’s products and the second designed as a permanent art space, putting emphasis on Bottega Veneta’s commitment with art and design. “Solo Exhibition of Birdhead” is the latest in a series of exhibitions that aim to promote Chinese art and encourage emerging talents and cultural innovation. As its title reveals, it’s a retrospective dedicated to the work of Chinese artist duo Birdhead that was founded back in 2004 by Ji Weiyu and Song Tao. Birdhead, who have previously shown their creations at the Venice Biennale in 2011 and at Moma in 2012, use photography to capture daily life in China’s largest metropolis. Through their work they offer their personal view on the long-standing conflict between spirituality and materialism and the way China’s new generation sees itself.

As Tomas Maier, Creative Director of Bottega Veneta, said recently: “The exhibition stimulates thought, not only highlighting the power and intrigue of photography, but subtly examining the role of craftsmanship in relation to the artists’ work”. The exhibition follows the string of previous thematic exhibitions, among them “Damaged Heritage”, a show that examined the way traditions and culture have been impacted by modernization and industrial development, or “Facing Faces”, an exhibition that looked at the art of the portrait and its wider role in exploring human nature. “Solo Exhibition of Birdhead” will be on view until the end of March 2014.