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CFDA members design “haute couture” football helmets for Super Bowl

In celebration of Super Bowl XLVIII, the first ever to be held in the New York region, Bloomingdale’s teamed up with the Council of Fashion Designers of America (CFDA) and the National Football League Foundation (NFL) for a series of 48 customized helmets, created by the hottest American designers of the moment. The amazing designs come in a wide variety of styles, from the floral arrangements of Nicole Miller and the gladiator inspired look of John Varvatos to Marchesa’s neo-Gothic embroidery, Diane von Furstenberg’s characteristic patterns and Donna Karan’s trademark DKNY logo. All helmets will be auctioned off to support the NFL Foundation.

Natara Holloway, the NFL Foundation’s president of consumer products, marketing and retail, couldn’t hide her enthusiasm for this unique collaboration: “It’s another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region.” On the other hand, Frank Berman, executive vice president of marketing at Bloomingdale’s, indicated that Super Bowl is much more than a mere champion game: “It’s pop culture, and to be part of pop culture really is in our DNA.” “This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets,” added Steven Kolb, CFDA CEO of Bloomingdale’s.

The one-of- a- kind helmets will be unveiled on January 15 in the windows of Bloomingdale’s 59th Street flagship store, as well as online. The auction will run through February 4 on bloomingdales.com/superbowlhelmets, with bids starting at $248, in honor of the 48th Super Bowl. All profits will go to the NFL Foundation and its cause to support youth and high school football programs, health initiatives and safety efforts.