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  • © Anne Combaz/ Chanel

  • © Anne Combaz/ Chanel

  • © Anne Combaz/ Chanel

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Chanel pops up in Courchevel with Lagerfeld ski-cable cars

For the fourth consecutive year, Chanel celebrates the opening of its pop up store in Courchevel, the famous Alpine destination, adding its iconic glamour touch to the idyllic frozen landscape. The 200² store is inspired by the traditional chalets of the area and is specially customized to host Chanel’s fall/winter 2013-2014 Cruise collection. The ephemeral boutique is divided into four different modules that feature a wide selection of the brand’s accessories and ready to wear pieces, along with skis and snowboards, with the fourth module dedicated exclusively to shoes. The store’s fabulous windows, which are an attraction on their own, showcase pieces from Chanel’s Jardin des Camélias and Sous le Signe du Lion jewellery collections. They also feature the brand’s latest watch creations, including Première, J12 and the new Mademoiselle Privé collection.

What’s more, Karl Lagerfeld himself has decorated 36 of the 72 Jardin Alpin cable cars with some of his famous sketches, including portraits of Coco Chanel, selected pieces of his collections and even lovely polar bears. Now, that’s what we call an extreme Chanel makeover! Chanel’s pop-up store is situated on the Le Tremplin esplanade, offering a magnificent view of the valley, and it will remain open until April 2014.