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  • Diane Von Furstenberg, Photo by John Sciulli

  • Inside “Journey of a Dress”, Photo courtesy of DVF

  • Inside “Journey of a dress”, Photo courtesy of DVF

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Diane Von Furstenberg presents “Journey of a dress” exhibition in Los Angeles

After having traveled to Moscow, Beijing and Sao Paulo, Diane Von Furstenberg’s “Journey of a dress” exhibition is about to take over Los Angeles. Hosted at the historic Wilshire May Company building, which is known as LACMA West and will eventually become the home of the Academy Museum of Motion Pictures, the exhibition celebrates the 40-year anniversary of Diane Von Furstenberg’s iconic wrap dress that still looks as modern and inspiring as ever. The exhibition features numerous vintage and contemporary designs that offer an extensive view on how the dress that started it all, as Furstenberg likes to call it, revolutionized fashion. The 198 different versions of the wrap dress are divided into sections with names like Nature, Geometric and Pop Art that refer to the different inspirations behind Furstenberg’s prints. A series of special mannequins were created for the occasion, all evoking Furstenberg’s face and her famous cheekbones.

What’s more, a variety of movies stills, from Cybill Shepherd in Taxi driver to Amy Adams in American Hustle, reflect the way the wrap dress was portrayed in the big screen. There is also a very interesting section with DVF campaign images, including the very first campaign of the brand that shows Diane Von Furstenberg seated on a cube with “Feel Like a Woman, Wear a Dress!” written on its surface. “I have had a very interesting relationship with the wrap dress because the truth is, it happened by accident,” revealed recently Diane Von Furstenberg to WWD. “First it was a little wrap top inspired by what ballerinas wear, with a matching skirt, and then I made it into a dress.” She also spoke about the importance of Diane Vreeland, formed editor of Vogue USA, in the success of the wrap dress: “Without Diana Vreeland, this would never have happened. She said, ‘This is genius, it’s so different’ and that dress is now in sociology classes. It has a life on its own. There’s no marketing plan, no logo design, there’s nothing that can make something like that happen. It happens on its own, and therefore I feel like it deserves a celebration.”

Diane Von Furstenberg said that she chose Los Angeles as the first stop of the American tour of her “Journey of a dress” exhibition because it’s a center for pop culture and the dress itself is a pop-culture icon. Apart from Furstenberg’s creations, there will also be on view a series of portraits of the celebrated designer as seen through the eyes of Andy Warhol, Chuck Close, Francesco Clemente, Barbara Kruger, Helmut Newton and Annie Leibovitz, as well as a special installation by Dustin Yellin and a selection of illustrations by Antonio Ruben Toledo and Konstantin Kakanias. The exhibition, which is curated by Michael Herz and designed by Stefan Beckman, runs until April 1, 2014.