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  • Artworks by François Berthoud

  • Artwork by René Gruau

  • Artwork by Antonio (a.k.a. Antonio López)

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  1. […] felt banners in 1972 for the new Musical Arts Center, but they had faded with time more… “Drawing Fashion” exhibition at the MKG museum, Hamburg – HGIssue HGIssue“Drawing Fashion” exhibition at the MKG museum, HamburgHGIssue“Drawing Fashion” […]

  2. […] HGIssue “Drawing Fashion” exhibition at the MKG museum, Hamburg HGIssue Titled “Drawing Fashion”, the exhibition showcases drawings of the collections of the biggest names of haute couture, among them Paul Poiret, Coco Chanel, Christian Dior,…  […]

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“Drawing Fashion” exhibition at the MKG museum, Hamburg

The Museum für Kunst und Gewerbe Hamburg (MKG) dedicates an exhibition to the art of fashion illustration, featuring the work of the most celebrated illustrators of the 20th and 21th century. Titled “Drawing Fashion”, the exhibition showcases drawings of the collections of the biggest names of haute couture, among them Paul Poiret, Coco Chanel, Christian Dior, Alexander McQueen, Viktor & Rolf, Christian Lacroix, Yohji Yamamoto and Comme des Garçons. The exhibition is based on the extensive archive of Joelle Chariau, owner of Munich’s Galerie Bartsch & Chariau and one of the most avid collectors of fashion illustration in the world, who has gathered over 30 years the most impressive representatives of a genre that started as a mere advertising tool used by fashion houses prior to the advancements of photography and ended up as a unique ambassador of their brand image and artistic heritage.

“Drawing Fashion” takes us to a trip to the history of fashion illustration, examining how it has reflected the spirit of the time over the years and the way it has been influenced by artistic movements like Art Nouveau, Art Deco or Pop Art. The exhibition starts with some iconic pieces by Erté for Poiret, dating from 1910, and continues with some early covers of UK Vogue by Georges Lepape and Helen Dryden from 1922. It takes us back to the 40s and 50s through the legendary work of René Gruau for Givenchy, Balenciaga, Lanvin, Schiaparelli and Dior; it continues to the 60s, 70s and 80s through the colorful work of Antonio López for Vogue, Harper’s Bazaar, Elle, Interview or the New York Times; and, finally, takes us up to our days, through the work of artists like Aurore de La Morinerie, Mats Gustafson and Francois Berthoud. Paying homage to the creativity and impressive skills of the best fashion illustrators of the world that managed to reflect through their work the very essence of fashion and design, the exhibition is a definite must see! “Drawing Fashion will remain on view at the Museum für Kunst und Gewerbe Hamburg (MKG) until May 3, 2015.