If you continue using this website, we assume that you accept the use of first and third party cookies including the collection of access data, web analytics, social connection and behavioural advertising. More information & how to change your configuration: please read our cookies policy.

News

  • Etro “Mirabilia” collection by Thukral & Tagra

  • Etro “Mirabilia” collection by Thukral & Tagra

  • Etro “Mirabilia” collection by Thukral & Tagra

Gallery

Add Your Comment

Click here to log-in now and post a comment.

Etro teams up with Indian artists Thukral & Tagra for Mirabilia capsule collection

Etro has teamed up with Indian artists Thukral & Tagra for a series of limited edition accessories for men and women. The Mirabilia capsule collection is comprised of eight different styles that give a modern twist to the iconic Paisley pattern, an all time Etro classic. Paislay pattern is of Indian and Persian origin and stands as a symbol of life and eternity. It became very popular in the West in the 18th and 19th centuries and is now considered to be one of the most recognizable patterns in fashion design. Jiten Thukral and Sumir Tagra, who are keen, as they say, on fusing the current influx of the Western mainstream with India’s deep-rooted cultural heritage, are characterized by their vivid, colorful and often surreal work that blurs the lines between fine art and popular culture, so we couldn´t expect nothing less for their capsule collection. Mirabilia is a celebration of their dreamy universe, with trees, houses, clouds and funky geometrical shapes practically invading Etro’s shoppers, duffels, satchels, trolleys, wallets and tablet covers. “We are obsessed with nostalgia and we are in a constant search of the imagery which is subliminal and both paradisiacal,” they said recently to Vogue UK.

Jacopo Etro, creative director of accessories, discovered Thukral & Tagra after he saw an exhibition of theirs in a gallery in India and immediately proposed them to redesign Etro’s trademark paisley pattern for an entire collection. The brand is so delighted with the results of the collaboration that there may be another one to follow. “I thought it was very interesting and fun at the same time, which is what Etro is about, renewing the classics” Jacopo Etro told Elle UK. “And I like the idea of working with Indian artists because the Paisley is Indian, it’s part of their tradition.” The collection was launched last October in Etro’s new Flagship boutique on London’s Old Bond street and is now available online at Etro.com.