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  • Aline Weber by Doug Abraham

  • Malgosia Bela by Doug Abraham

  • Arizona Muse by Doug Abraham


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Fashion Instagrammer Doug Abraham designs model cards for Next Management

Next Model Management, one of the biggest model agencies in the world, has recently collaborated with artist and fashion Instagrammer Doug Abraham for its spring 2015 show package, which includes a series of printed model cards that are given out at castings. Doug Abraham, who has studied sculpture and combined media, has gained a loyal legion of fans under his Instagram alias @bessnyc4, approaching his account as more of an art project. His Pop-Art inspired collages, which intelligently juxtapose fashion campaigns and editorials with random images, horror films, cyborg technology and pornography, have even gained him a CFDA nomination for its Fashion Instagrammer of the Year award. Doug Abraham, who also designs clothes and jewelry for his Bess boutique in SoHo, raises though his art questions on consumerism and sexuality, often exploring the limits between the beautiful and the grotesque.

For his Next Management assignment, Abraham created a series of fashion hybrids, combining images of Aline Weber, Suvi Koponen, Lily McMenamy, Arizona Muse, Meghan Collison and Binx Walton, with editorial cutouts from his personal archive. Each Abraham’s model card is going to be sent to Next Management’s clients accompanied by the original model shot, with the model’s measurements printed across it. “Everyone in the industry is familiar with agency show cards and how it works, but I wanted to create something a little more arresting than just [the typical] model Polaroids,” explained the artist to WWD. “It was about finding some way to create an original image without completely taking away the focus from the girl.” We leave you with a selection of Abraham’s arty collages that breathe new life into the agency’s show package, expecting to hear more of him in the near future.