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  • Georgia May Jagger

  • Cara Delevingne

  • Fendi Peeekaboo Project


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Fendi invites stars like Adele, Jerry Hall or Gwyneth Paltrow to its Peekaboo charity project

In celebration of its new London flagship store in New Bond Street on May 1, 2014, Fendi invited ten iconic women to design a bespoke version of the legendary Peekaboo bag. The initiative is called Peekaboo project and has as a goal to raise funds for Kids Company, a charity that provides practical, emotional and educational support and services to vulnerable inner-city children and young people in London and Bristol.

Singer Adele, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter Georgia May Jagger, architect Zaha Hadid, fashion illustrator Tanya Ling, artist Tracey Emin and journalist Kate Adie have each created their own interpretation of the Peekaboo bag, in close collaboration with the Fendi atelier. The result is a collection of 10 unique bags that will go on sale in a one-month silent auction at Fendi’s page, with all proceeds going to the aid of Kids Company.

“Growing up in a family of strong and pioneering females, I am excited that such iconic women, leaders in their own fields, have been involved in this project,” said Silvia Venturini Fendi, head of leather goods and accessories. “This project will not only allow Fendi to work with these incredible women, but also to raise valuable funds for Kids Company and help support their important work.”