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  • Lexus Design Disrupted, in collaboration with Gareth Pugh

  • Lexus Design Disrupted, in collaboration with Gareth Pugh

  • Lexus Design Disrupted, in collaboration with Gareth Pugh

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Gareth Pugh and Lexus team up for New York Fashion Week

This year, Gareth Pugh, the celebrated British designer who is famous for his wearable sculptures and neo-gothic aesthetic, decided to leave Paris behind and show his s/s 2015 collection during New York Fashion Week. For the occasion, Pugh collaborated with Lexus, the luxury car brand, forming part of its Design Disrupted event that was presented for the second season in row in New York. The designer showed his s/s 2015 collection in Pier 36, a multi-faceted installation space in Manhattan that was transformed into a night club with three different performance stages. The show featured a series of short film projections, created especially for the event, as well as impressive dance performances, with all dancers wearing Pugh’s designs.

The fashion crowd, which included Sarah Jessica Parker, Amber Valletta, Andy Cohen, Maggie Gyllenhaal, Coco Rocha and Adrian Grenier, was captivated by the unique combination of design, technology and art, enjoying the amazing video projections and moving constantly from one performance stage to another. “This is an opportunity to elevate my work and present it in a more innovative and meaningful way,” said Pugh, who collaborated with filmmaker and artist Andrew Thomas Huang and choreographer Wayne McGregor. “I hoped to explore a new visual language — something that transcends the nature of a traditional fashion show — where images penetrate and the audience have a deeper understanding of the story I want to tell,” he continued.

The event, which was created in conjunction with award-winning multimedia studio LEGS, was also a celebration of the first-ever Lexus RC F performance coupe. “At Lexus we’re constantly pushing the boundaries of design, performance and technology, and we strive to work with innovative people, like Gareth Pugh, who take similar creative risks,” said Brian Bolain, Lexus corporate marketing communications manager. “This year’s Lexus Design Disrupted defied convention and invited guests to experience both brands in an unexpected way.”