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  • Artist Gary Baseman

  • Gary Baseman’s installation at Serpentine Sackler Gallery

  • Phoebe Collings-James and Harriet Verney

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Gary Baseman x Coach installation during Serpentine Gallery’s Future Contemporaries Party

Gary Baseman, one of the fathers of American Pop Surrealism, recently teamed up with Stuart Vevers, creative director of New York-based luxury brand Coach, for a series of limited edition handbags, T-shirts and accessories, all featuring his iconic cartoonish characters that have gained him international fame. In order to celebrate their creative collaboration, Baseman and Coach created a site-specific interactive installation during this year’s Serpentine Future Contemporaries Party that took place last Saturday at the Serpentine Sackler Gallery in London.

Channeling the spirit of his innocent but dark characters that “illustrate the pain of secrets and truths”, Baseman, apart form filling the gallery’s walls with his evocative designs, asked the attendants to write down their undisclosed dreams and fantasies, inviting them to form part of his impressive installation. “I try to keep my work poetic and metaphorical, so people can interpret them in their own way,” explained the artist. “Through the Coach collaboration, it means a lot to me that people could relate to my work by wearing a dress with Kiki and Emmanuel Hare Ray characters, or be kept warm with Buster Le Fauve or in the Buddy Boy jacket. I hope that people will be inspired to think about the characters and what they represent,” he continued.

Serpentine Gallery’s Future Contemporaries Party raises funds each year for the gallery’s art, architecture, design, education and public programs that focus on emerging artists, allowing at the same time the gallery to maintain free admission for the public. This year, aside from Baseman’s installation, the event also included live performances from Warpaint and Iain Woods, DJ sets by Nick Grimshaw and Hugo Heathcote, as well as stand-up poetry by Michael Horovitz, Sam Riviere, Rachel Allen, Harry Burke, Sophie Collins, Harland Miller and Kit Buchan. Notable guests included Florence Welch, M.I.A., Leigh Lezark, Harley Viera-Newton, Isabeli Fontana, Daisy Lowe, Jessica Stam, Amber Le Bon, Nicholas Kirkwood and Stephen Jones.