If you continue using this website, we assume that you accept the use of first and third party cookies including the collection of access data, web analytics, social connection and behavioural advertising. More information & how to change your configuration: please read our cookies policy.


  • Haryono Setiadi f/w 2014-15 collection

  • Haryono Setiadi f/w 2014-15 collection

  • “The Persistence of Memory” by Salvador Dalí


Add Your Comment

Click here to log-in now and post a comment.

Haryono Setiadi’s Dali inspired f/w 2014-15 collection

Sydney-based designer Haryono Setiadi drew inspiration from the melting clocks and desert landscape of Salvador Dali’s “The Persistence of Memory” for his f/w 2014-15 collection. The collection, which was entitled “Peinture”, juxtaposed the surrealist forms of Dali with the color palette of the iridescent Cape Naturaliste coastline that is located in the south west region of Western Australia. In an inspired move, abstract layers of red, turquoise, silver, and gold were applied on a tempered monochromatic base with spectacular results. What’s more, the Indonesian-born designer applied a meticulous technique, recreating a series of abstract digital paintings using embroidery, obtaining a three-dimensional effect that really made the difference. “Embroidery afforded me the opportunity to create tension between traditional and non-traditional methods of manufacturing” says Haryono, “which was something I explored last season. There is an intended dichotomy between the fluidity of the embroidery and silk underlays used underneath my structured silhouettes. I wanted this collection to illustrate Dali’s theory of ‘softness’ and ‘hardness’; an idea that was present throughout all his works from that period.”

“The Persistence of Memory” also inspired the way the designer applied the artwork on the garments: “The melting effect creates form”, says Haryono “which I applied on the neck and hemlines to illustrate how art can adapt to the wearer’s body.” The collection was comprised of 22 pieces that included shift dresses with asymmetric detailing, elliptical-shaped separates, diaphanous t-shirts and underlays, curvilinear hemlines, bustier tops, suiting and evening wear. Perfectly combining the natural beauty of Australia with Dali’s dreamy imagery and pushing the boundaries of textile development and garment construction, Haryono’s art-inspired embroidery is here to stay!