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  • Hermès’ “Wanderland” exhibition at Saatchi Gallery, London. Photo by James Bort.

  • Hermès’ “Wanderland” exhibition at Saatchi Gallery, London. Photo by James Bort.

  • Hermès’ “Wanderland” exhibition at Saatchi Gallery, London. Photo by James Bort.

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Hermès’ “Wanderland” exhibition at Saatchi gallery, London

Hermès pays tribute to the Parisian concept of Flânerie, the art of urban wandering that has a central role in the brand’s philosophy, with a new exhibition at Saatchi Gallery, London. “It’s a state of mind, it’s something that is universal. It is our ability to be curious; it’s our ability to stay connected with our instincts and intuition, able to be connected to our subconscious,” says Pierre-Alexis Dumas, the house’s Artistic Director and sixth generation member, defining flânerie, which is chosen as Hermès’ 2015 annual theme. The exhibition is supervised by Bruno Gaudichon, curator of La Piscine-Musée d’Art et d’Industrie in Roubaix, who was inspired by the fashion house’s classic collections in order to create an amazing experience for the visitor that is built around two intrinsic elements of la flânerie: dreaming and freedom of spirit.

Titled “Wanderland”, the exhibition spans over eleven rooms, with set designer Hubert le Gall inviting us to a fantasy world where Paris is the ultimate protagonist. The designer created for the occasion a series of Paris-inspired decors, including a typical city square turned upside down, a surreal covered passage full of surprises, a café of forgotten objects, as well as various cabinets of curiosities that display more than 4,000 items coming from the Hermès archive, the museum collection of Emile Hermès at 24 rue du Faubourg Saint-Honoré in Paris and Hermès’ contemporary collections.

Wanderland” also includes an impressive graffiti installation by London-based street artist Cept; a mixed-media installation of historic and modern walking canes, featuring a series of short videos by French photographer and film director Romain Laurent; a Magritte-inspired installation by artist Nicola Tourte; and a crossroad video installation by Magali Desbazeille and Siegfried Canto. By inviting various artists to collaborate in the project, the curators wanted to intrigue visitors, urging each of them to “open their eyes, free their minds and be enveloped by the color, sounds and images that surround them”.

Wanderland” will remain on view until May 2, 2015, at Saatchi Gallery, Duke of York’s HQ, King’s Road, London. After London, the exhibition is set to travel to Paris in September and Milan in December.