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J. Crew and M+ museum launch “Neon Signs Hong Kong” interactive online exhibition

The neon signs heritage of Hong Kong is the focus of an interactive online exhibition that brings together for the first time New York based retailer J. Crew and M+, the visual culture museum due to open in 2017 in the West Kowloon Cultural District of the city. The initiative calls on public to submit their favorite neon signs from throughout Hong Kong and provide any information on the story behind them. The photos will then be uploaded on a large interactive Neon Map at www.neonsigns.hk that will be on view until June 30, 2014. Neon signs form part of Hong Kong’s visual culture and, although during the recent years they are being replaced by cheaper and energy efficient LED’s, they still conserve their handmade charm and romantic allure.

“They are a marriage of craft and technology, as well as typography and graphic design,” said recently Aric Chen, head curator of the museum’s art and design section, to CNN. “It’s fairly safe to say neon’s heyday is over and not coming back,” he continues. “However, it is such a compelling medium and holds so many associations that artists, designers and filmmakers will continue to use it in their work.” HG Issue welcomes this fantastic proposal and hopes that the remaining neon signs of Hong Kong will continue captivating us with their extravagant design and fluorescent energy.