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  • Anja Rubik by Sølve Sundsbø for Garage magazine

  • Binx Walton by Sølve Sundsbø for Garage magazine

  • Garage magazine Koons-inspired editorial


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Jeff Koons creates his first ever digital sculpture for Garage Magazine

Jeff Koons joined forces with bi-annual arts and culture publication Garage magazine for the creation of his first-ever digital sculpture, titled “Lady Bug”. The sculpture can only be viewed by scanning the pages of the fall/winter 2014 issue of the magazine, using a special free app that permits the viewers to walk around the piece and explore it from a variety of angles. In this way, anyone with the Garage app and the magazine in his hands can actually presume of owning a Koons’ piece. The magazine, which is edited by Dasha Zhukova, founder of the Garage Museum of Contemporary Art in Moscow, features also two Koons-inspired covers, with photographer Sølve Sundsbø reimagining models Anja Rubik and Binx Walton as Jeff Koons bunny sculptures.

“Garage has always aspired to push the physical limits of a magazine,” explained Ms. Zhukova. “We are inspired by the infinite possibilities of the digital realm and look forward to exploring new media in this issue and beyond. We are excited to have collaborated with Jeff Koons on his first virtual sculpture.” “Our thoughts aligned very quickly,” added Michael Polsinelli, the magazine’s Editorial Director. “We approached him with an idea to use this technology and suggested it could be fun to work on a cover sculpture. Jeff loved the idea and ran with it in a way that only Jeff Koons could.”

Apart from “Lady Bug”, in the latest issue of the magazine there are other interactive app experiences, among them a virtual tour of Henri Mattise’s studio in honor of the 60th anniversary of his death, as well as special contributions by Christian Louboutin, Jeremy Scott, Olivier Rousteing, Raf Simons, Alex Prager and Willy Vanderperre. Garage magazine fall/winter 2014 is now available at newsstands, as well as online.