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  • Loewe x John Allen “Falling Leaves” beach towel

  • Loewe’s John Allen pop-up store

  • The John Allen Collection by Loewe


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Loewe pays homage to John Allen with two pop-up stores in Barcelona and Mallorca

Jonathan Anderson, Loewe’s new creative director, is one of the biggest admirers of 81-year old British knitter and master weaver John Allen, an iconic artisan who has elevated textile design to a form of art. Anderson discovered Allen’s tapestries some years ago in an antique gallery in London, falling immediately in love with their color and striking modernity. The two creatives collaborated last spring for a fabulous limited edition collection for Loewe, including tote bags, large towels, silk scarves, wallets, key-rings and espadrilles, all reproducing Allen’s landscapes that flirt with abstraction. This summer, Anderson decided to pay a new homage to the celebrated designer, transforming Loewe’s flagship store in Mallorca, as well as the Galería Loewe in Barcelona, into two pop-up spaces dedicated to his work.

The ephemeral stores showcase the whole range of the The John Allen Collection, as well as three limited edition hand-dyed tapestries from Allen’s “British Landscapes” series, titled “Falling Leaves”, “Cornish Harbour” and “Pink House in Cumbria”. The idea was to juxtapose Loewe’s bags and accessories with the original artworks that served as an inspiration for their prints, giving public the chance to discover firsthand Allen’s extraordinary use of color and form, as well as Loewe’s excellent craftsmanship. By bringing together art and fashion in the same space, Anderson highlights the continuous closeness and interchange between the two disciplines, as well as Loewe’s longtime commitment to the arts.

Allen, who originally wanted to become a dental technician, studied at the Royal College of Art in London, where he founded its knitting department back in 1977. Throughout his longtime career, he has been involved in all areas of the textile craft and industry, has written numerous books about design and textiles, and has exhibited his arty tapestries in various galleries and museums around the globe. “John’s use of color and the purity of his work translates perfectly to Loewe, which stands for the very best in craft today,” Anderson said about the collaboration. “We trusted each other. It was like giving him my baby,” explained Allen, who, more than an artist, sees himself as a generator of ideas. Loewe’s John Allen pop-up spaces will remain on view at Galería Loewe, Barcelona, as well as at Loewe’s flagship in Mallorca until August 31, 2015.