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  • Nicolas Ghesquière with Jennifer Connelly, Catherine Deneuve, Charlotte Gainsbourg and Michelle Williams © Louis Vuitton

  • Louis Vuitton Series 2– Past, Present and Future exhibition in L.A.

  • Louis Vuitton Series 2– Past, Present and Future exhibition in L.A.

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Louis Vuitton’s “Series 2” exhibition in L.A.

Coinciding with the reopening of its Rodeo Drive flagship store, Louis Vuitton opened some days ago its “Series 2– Past, Present and Future” exhibition in Los Angeles. The innovative exhibition is conceived as an interactive multimedia experience that offers visitors the chance to discover the influences behind the spring 2015 women’s ready-to-wear collection, designed by women’s artistic director Nicolas Ghesquière, and at the same time feel the excitement and magic of a traditional catwalk show. Spread over different thematic rooms, the exhibition starts with “Abstract Title”, a gigantic Louis Vuitton logo formed out of neon lights that was inspired by the one originally used as the seal of founder Louis Vuitton back in 1854, and continues with “Talking Faces”, which recreates the opening animation of the brand’s spring 2015 show.

“Magic Trunk” comprises a series of futuristic hologram projections that depict Louis Vuitton’s greatest hits all over the years, while “Backstage” recreates the electric atmosphere of a fashion show’s backstage, featuring an impressive large-format installation by photographer Jean-Paul Goude. Last, but not least, “Infinite Show Room” includes a series of 360-degree projections of all 48 looks of the collection, while “Accessories Gallery” focuses on the accessories that accompany the clothing, juxtaposing them with heritage pieces in order to offer a glimpse of the inspiration hidden behind them.

“I always want to try to show my mood board, what is my inspiration and what is the DNA of Vuitton,” Ghesquière told Style.com. “A fashion show is so important, and now with digital, every image goes very quickly and everyone can see it,” he explained. “But to experience this process a bit deeper is very difficult, and I thought this show could give that experience to a larger public.” The exhibition was launched on February 5, with Ghesquière’s muses Catherine Deneuve, Charlotte Gainsbourg, Michelle Williams, Jennifer Connelly, Rosamund Pike, Alexa Chung and Emilia Clarke setting the tone of the evening. “Louis Vuitton Series 2– Past, Present and Future” will remain on view until February 22,2015, at 1135 North Highland Avenue, Los Angeles.