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  • Medicom Toy × Isetan 10th anniversary Bearbrick set

  • Marc Jacobs

  • Lanvin


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Medicom Toy teams up with Isetan Tokyo for a special series of fashionista Bearbricks

In celebration of the 10th anniversary of its menswear department, Isetan, one of the top fashion retailers in Tokyo, teamed up with Medicom Toy for a series of limited edition fashionista Bearbricks. For the occasion, Isetan chose some of the top brands that one can find in its menswear department and asked them to create an exclusive design. Carven, Thom Browne, Lanvin, Marni, Raf Simons, Dries Van Noten, Kenzo, UNDERCOVER and White Mountaineering interpreted in their personal way the famous bear-shaped art toy and the result is simply amazing. This is not the first time that Medicom Toy collaborates with top-notch fashion designers, since last year they teamed up with Cartier, Chanel, Coach, Hogan, Hermes, Missoni, Moschino, Paul Smith, Salvatore Ferragamo and Tod’s for a series of exclusive 1000% Bearbricks that were auctioned to benefit the Hong Kong Blood Cancer Foundation. Marc Jacobs, Fendi or Paul Smith had also created some special designs that were displayed in their stores or were sold as part of an exclusive set.

The Isetan special 10th anniversary edition is limited to 1400 sets and it will be on sale at the “International Creators” section of Isetan Shinjuku Men’s building. As usual, the Bearbricks that come out of these collaborations are really hard to find, since fashion lovers and toys collectors are capable of doing practically anything in order to get the sought-after collectibles in their hands. So, you if you are interested in purchasing one of the Isetan anniversary sets you should really hurry up. After all, art toys are the best way to add a touch of splendid design and vibrating color in your life!