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  • Missoni for Target Australia collection.

  • Missoni for Target Australia collection.

  • The Missoni clan, in front of the 6-meter high Missoni lounge chair in Sydney. Photo by John Fotiadis.


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Missoni and Target Australia come together for a limited-edition collection

Missoni unveiled today in Melbourne its much anticipated collaboration with Target Australia, following its 2011 line for Target USA. For the last 14 months the iconic knitwear brand and the Australian retailer have been working hand in hand to create a limited edition collection that reflects their shared aesthetic values. The Missoni for Target Australia range is the largest Missoni collaboration to date, covering womenswear, menswear, childrenswear, homeware and outdoor furnishings. Missoni has employed its trademark zig-zag patterns, as well its distinctive, colorful palette, to a full-range line that transmits optimism and joy, including more than 220 products, from dresses and cushions to notebooks and pet accessories.

Angela Missoni, the brand’s creative director, was inspired for the collection by the Aussie lifestyle and its resemblance with the Italian one. “It is very similar to ours; we love nature, we love to be at ease, we are relaxed, we enjoy certain parts of life the same way and we both have a strong understanding of family,” she said in an interview. In order to celebrate the launching of the Missoni for Target Australia Collection, the designer unveiled last weekend in Sydney a magnificent large scale installation, featuring a 6-meter high lounge chair covered in one of Missoni’s iconic patterns. The installation was located on the famous Bondi Beach and was accompanied by a selection of limited-edition beach umbrellas, pillows and loungers, teasing the appetite of the Australian Missoni fans that practically crashed Target’s website today in order to make sure they didn’t miss out on a single item of their wish-list.

Missoni for Target Australia collection is already available across 60 Target stores in Australia, as well as online.