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  • David Bailey for Moncler’s Art for Love exhibition

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Moncler’s “Art for Love” charity exhibition

In an attempt to celebrate the strength and beauty of love, as well as its relationship to art, Moncler gathered 32 of the world’s most prominent fashion photographers for a charity exhibition, titled “Art for Love”. Patrick Demarchelier, Arthur Elgort, Annie Leibovitz, Bruce Weber, David Sims, Mario Sorrenti, Steven Meisel, Terry Richardson and Willy Vanderperre, among others, were invited to get inspired by Moncler’s iconic Maya duvet jacket, which dates back from 1952, and channel its spirit in their own, particular way.

Ezra Petronio shot Chloë Sevigny with the Maya jacket wrapped like a skirt; Paolo Sorenti presented a night time portrait of his daughter posing at the Pont Alexandre III bridge over the Seine, Paris; Pamela Hanson followed Julia Restoin Roitfeld in her Chelsea apartment; while Brigitte Lacombe used a cat as a model, adding a touch of humor to the exhibition.

It’s something really incredible because we gave the photographers the freedom; we didn’t give them any brief. We said you have to do exactly you, and that was really the key,” Remo Ruffini, President of Moncler, told WWD. “You really see the jacket but in different ways,” he added. “In some pictures it looks like a sports jacket, in some pictures it looks like a piece of art.”

Moncler presented the photos during a one-night-only event at the New York Public Library on September 11, followed by a silent auction, as well as an online one at Paddle 8 that runs until September 29. The exhibition is curated Fabien Baron, known for his work as editorial director at Interview magazine, who commented: “If you want to see what the top photographers are doing today, all of them together in one place: it’s all right here in more than thirty distinct images freely interpreting the Moncler jacket.”

All proceed from “Art for Love” will be donated to amfAR’s “Countdown to a Cure” project that has as a goal to find a cure for AIDS by 2020. “We’re grateful to Moncler for involving some of the world’s best photographers in this outstanding project,” said amfAR’s CEO Kevin Robert Frost. “In addition to raising funds for AIDS research, I hope that the Art for Love exhibition will inspire others to support amfAR and the fight against AIDS.”