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  • Photo by Hans Feurer

  • Photo by Hans Feurer

  • Photo by Hans Feurer

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Hans Feurer at Palazzo della Permanente

Palazzo della Permanente in Milan dedicates a retrospective to legendary photographer Hans Feurer, whose work has had an enormous influence on how we perceive fashion photography today. The exhibition is curated by Lele Del Fabbro and aims to cast a light on the prolific career of the Swiss-born artist, featuring more than 60 photographs, including his iconic 1983 Kenzo campaign that made Iman famous, his amazing work for the Pirelli calendars and his renowned images of the Swinging London for Nova magazine. On view there is also a wide selection of his editorials from the 70’s and the 80’s, as well as some of his more recent work for some of the most prestigious fashion magazines of the world, among them Vogue Paris, Vogue USA, Vogue Italia, Elle France, Numéro, GQ Style and AnOther Magazine.

Hans Feurer was born in 1939 and after studying Art in Switzerland, he began working as a graphic designer, illustrator and artistic director in London. In 1967 he decided to become a photographer, just after a trip to South Africa in his Land Rover that changed his life forever. Feurer became famous for his original take on fashion photography, experimenting with natural light, putting emphasis on the natural environment and, most of all, glorifying, the female body. His Photoshop-free women always look strong and confident, often portrayed as modern adventurers ready to discover new, exotic landscapes, disarming us with their sensuality and their bold looks.

“I like to show a free woman who’s scared of nothing,” has said the artist in the past, affirming that his photographs are kind of dream projections of where one’s desires might lead him. His retrospective at Palazzo della Permanente is an excellent opportunity for the younger generations to discover the work of this influential photographer and get immersed in his ever-inspiring universe. The exhibition is held under the patronage of Regione Lombardia, Provincia di Milano, Comune di Milano and Camera Nazionale della Moda Italiana, and will be on view at Palazzo della Permanente, Milan, until Sept 24, 2014.