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  • “The Iconoclasts” installation by Michael Wilkinson and Tim Martin at Prada’s Broadway flagship store. Photo by Steve Eichner

  • “The Iconoclasts” installation by Michael Wilkinson and Tim Martin at Prada’s Broadway flagship store. Photo by Steve Eichner

  • “The Iconoclasts” installation by Michael Wilkinson and Tim Martin at Prada’s Broadway flagship store. Photo by Steve Eichner

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Prada presents “The Iconoclasts” installation by Michael Wilkinson and Tim Martin in NY

Opening a dialogue between costume design, film and fashion, Prada launched some days go in its Broadway flagship store in New York the third installment of The Iconoclasts, its ongoing series of creative collaborations that in the past have included fashion stylists Katie Grand, Carine Roitfeld, Alex White, Olivier Rizzo and Edward Enninful. For this edition, Prada asked famous costume designer Michael Wilkinson, known for his work on “American Hustle”, and architect/set designer Tim Martin to conceive a site-specific installation inspired by their love for films. The creative duo took as reference the work of prominent Italian directors like Federico Fellini, as well as the glamorous spirit of Studio 54, in order to create an impressive installation, featuring 51 mannequins adorned with glitter, broken mirrors, sequins and Swarovski crystals.

The designers mixed brocades form Prada’s latest collection and archival pieces, combining them with furs, body painting and a series of evocative wigs, made by celebrated Broadway wig designer Charles LaPointe. The goal was to use clothes in order to tell a story that echoes the freedom of the 70’s, opening a window to a fantasy world where creativity is the ultimate protagonist. “Miuccia Prada’s Spring/Summer 2015 collection inspired us to imagine a party to end all parties. The end of disco. An after Party for New York’s most elite, the most avant-garde, a place where people strut and swagger, uptown meets downtown, celebrity meets street style. Each character is an individual, each is a non-conformist, each parties like it’s 1979. No one wants to leave, because, if they do, the fantasy will vanish,” explained Michael Wilkinson and Tim Martin.

“Of course, the fashion editors are the ones that know the clothes the best, but costume designers also,” Prada told WWD. “I thought they were the perfect people to try to do this work. In a way, it’s more complicated because they are used to a different point of view; [in film] they have to interpret the vision. For this, they have to do their vision.” Michael Wilkinson and Tim Martin’s installation will remain on view at Prada’s Broadway flagship until February 22. The Iconoclasts series will continue with costume designer and stylist Arianne Phillips, who will take over Prada’s Old Bond Street store in London from February 20-24, and with legendary costume designer and Oscar winner Milena Canonero, who will transform Prada’s Faubourg Saint Honoré flagship from March 5-11, 2015.