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  • “Corners” by Martino Gamper for Prada

  • “Corners” by Martino Gamper for Prada

  • Martino Gamper’s mood board


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Martino Gamper designs shop window displays for Prada

Prada has commissioned Italian designer Martino Gamper to create a series of wooden window displays, entitled “Corners”, which debuted some days ago at the brand’s flagships in London and Milan and will take over all Prada stores worldwide. Gamper is known for his “100 Chairs in 100 Days” project of upcycled discarded chairs that were collected from the streets, as well as for curating the “Design Is a State of Mind” exhibition at the Serpentine Sackler Gallery in London. For Corners, he created a series of installations that pay homage to the typical “humble corner”, drawing his inspiration from perspective, fragments and contrasts between natural materials like maple, oak and ebony. Those elements are enhanced, according to the designer, by the simplicity of a corner which is a common thread for all the displays.

Conceived as a space within a space that evolves with the seasons, each corner tells a unique story, featuring photographic inserts that enhance the sense of perspective and create an impressive optical effect. “My love for the corner has been a constant theme in my practice and an idea that I am frequently drawn back to,” explained the designer who developed his interest in the psycho-social aspects of furniture while studying at the Royal College of Art. “A corner is often an overlooked, underused space at the edge of the room. My aim is to create a perspective that brings this neglected space to the front of the vitrine, emphasizing the corner’s spatial complexity.” Corners will remain on display in all Prada flagships until the end o March, 2015.