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  • Raoul f/w 2014-15 collection

  • Raoul f/w 2014-15 collection

  • Modernist movement Wiener Werkstätte

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Raoul f/w 2014-15 collection pays homage to modernist movement Wiener Werkstätte

Raoul, the Singapore-based brand of affordable luxury, recently presented in New York its f/w collection that was inspired by Wiener Werkstätte, a modernist movement that was founded in Vienna back in 1903. Wiener Werkstätte brought together artists, architects and designers and had a big influence on architecture, fashion and all kind of applied arts. Wiener Werkstätte designers practically experimented with everything, from leather goods and jewelry to postcards and ceramics, all with great success. Each object was stamped with the trademark of the Wiener Werkstatte, as well as with the monogram of the designer and the craftsman who created it. “Whether it’s structure or formation, color or texture, it’s all there for the eye to see, absorb and interpret. The Wiener Werkstätte movement was so interesting because it spanned everything, not just art, but also furniture, jewelry and fashion.” revealed recently Odile Benjamin, Raoul’s creative director, to ArtInfo.

This is not the first time that Odile Benjamin is inspired by modernism, since the brand’s s/s 2014 collection was also influenced by De Stijl’s primary colors. Apart from the Wiener Werkstätte references, which were easy to spot in the geometric prints, minimal shapes and black and white palette of the clothes, Odile Benjamin also paid homage to John Chamberlain, an artist that used to employ parts of old automobiles in his creations and whose trademark metal sculptures were a huge inspiration for the jewelry line. Finally, the show was the perfect opportunity for Raoul to debut its latest collection of bags and accessories that marks the first collaboration with Paris-based designer Raphael Young.