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  • Selfridges x The Art Room “Re-Work It” chair installation. Photo by Matt Writtle.

  • Selfridges x The Art Room “Re-Work It” chair installation. Photo by Matt Writtle.

  • Selfridges x The Art Room “Re-Work It” chair installation. Photo by Matt Writtle.

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Selfridges and The Art Room come together for Re-Work It Charity Project

Selfridges has brought together more than 90 artists and designers, among them Tom Dixon, Paul Smith, Hervé Léger, Lulu Guinness, Charlotte Olympia, Designers Guild, Ronan & Erwan Bouroullec, Alice Temperley and Cara Delevingne, who have transformed a series of Ernest Race BA2 chairs into original works of art. The initiative forms part of a charity project that aims to support The Art Room, a non-profit organization sponsored by the Duchess of Cambridge that uses art as a therapeutic intervention to children and young people that face challenges in their lives and are often at risk of exclusion, increasing their self-confidence and independence.

The chairs are displayed in an impressive installation that occupies Selfridges’ Atrium, hanged from the ceiling as if they were a cascade. Curated by Fair & Co., an arts consultancy firm founded by Flora Fairbairn and Julia Fairrie, the 32-meter installation is titled “Re-Work It” and is Selfridges’ largest in-house installation to date. The project reflects the methodology that is used by The Art Room in order to unlock the inherent potential of the children, giving them the sense of empowerment through transforming everyday objects such as chairs into something individual and creative. To celebrate their collaboration, Selfridges has created a pop-up Art Room in the Ultralounge and has dedicated a window on Duke Street to the imaginative creations of The Art Room’s students.

I hope that I have made a good visual joke with the chair that is very Lulu Guinness! I think the work The Art Room does is amazing and we have supported them before so it’s good to see that Selfridges have come up with such a brilliant concept, which I am proud to be a part of,” said Lulu Guinness. “Hervé Léger by Max Azria is thrilled to support the works of The Art Room Charitable Foundation and take part in such a worthwhile initiative amongst such a group of well-respected designers,” added Lubov Azria. The custom chairs are listed for auction through Paddle 8, culminating in a live auction event at Selfridges, scheduled for June 9, 2015. All benefits will be donated to The Art Room.