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  • Soulland s/s 2016 collection

  • Soulland s/s 2016 collection

  • Charlie Roberts, “Girls”, 2014, 72 x 60 Inches, flashe on linen


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Soulland collaborates with artist Charlie Roberts for spring 2016

Danish menswear brand Soulland, known for its sophisticated mix of Scandinavian artisanship and high-end streetwear with hip-hop influences, tapped American artist Charlie Roberts for its spring/summer 2016 collection, which was presented some days ago during London Collections Men with great success. Roberts, who is based in Norway, created for the occasion a large-scale mural, the biggest of his career, full of pop-culture references —from flags, dice and skateboards to palm trees and beach-inspired doodles. The mural, which reflects in perfection Robert’s original style of blending seemingly contradictory elements like comics and Byzantine iconography under a new perspective, served as the perfect background for Soulland’s clever mix of jacquard suits, nylon jackets, check shirts, loose pants and all-over printed bags and shorts.

This is the second time that Soulland participates in London Collections Men but everything indicates that they are becoming one of the event’s must-see designers. In order to celebrate their collaboration, Soulland created a special, hand painted leather jacket, as well as a series of printed hoodies, all bearing Roberts’ illustrations. “Working with Charlie affected the mentality of the collection, and some of the vibes, but the silhouette and the design philosophy are still the same,Silas Adler, Soulland’s creative director, told I-D magazine.

I bought some of his work, and then I went to his gallery in Copenhagen a couple of times and they said, “Charlie’s been to the store and he really likes your stuff.” Then we had a coffee and a conversation, and realized we have a lot of interests in common. So we just slowly started working on something together. His work is full of references from like modern hip hop. It’s also very low-brow, very like rap music is nowadays. And that’s the fun part about it,” Adler explained about his magnificent collaboration with the artist, concluding:“It’s not about trying to follow a trend, but trying to follow your belief.”