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  • 30 Avenue Montaigne, as seen by Patrick Demarchelier, from the 2013 exhibition “Esprit Dior” in Shanghai.

  • The Lady Dior bag as seen by Liu Jianhua.

  • Christian Dior as seen by Bernard Buffet.


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Summer saga “Dior and the artists” explores the strong tie between Dior and art

Dior recently launched an Instagram campaign that explores the long-lasting relationship between the celebrated fashion house and art. Titled “Dior and the artists”, the campaign, which is followed by a series of extensive articles on DiorMag, takes us on an artistic journey that begins in 1920, when the designer, along with his friends Jacques Bonjean and Pierre Colle, ran a gallery in the center of Paris and showed the work of artists like Pablo Picasso, Salvador Dalí, Georges Braque, Marcel Duchamp or Christian Bérard. The campaign continues with the first retrospective of Christian Dior’s work at the Musée des Arts Décoratifs in Paris in 1987, which celebrated the forty years since his debut collection, and moves on to more recent exhibitions like “Inspiration Dior” at Moscow’s Pushkin Museum, “Esprit Dior” in Shanghai, China, and last, but not least, “Miss Dior” at the Grand Palais in Paris.

Using the hashtag #diorby, the summer saga aims to bring insight on the mutual influence between art and fashion, featuring a wide selection of Dior classics reinterpreted by contemporary artists like Olympia Scarry, Liu Jianhua and Jean-Michel Othoniel, who revisited the emblematic Lady Dior bag and the legendary perfume J’adore, or Joana Vasconcelos, Lara Baladi, Hannah Starkey and Carole Benzaken who, along with twelve other female artists, presented their own version of the Miss Dior fragrance for the “Miss Dior” exhibition. It also features the works of influential photographers and illustrators that have interpreted Dior’s spirit over the years, among them Patrick Demarchelier, Willy Vanderperre, René Gruau, Christian Bérard and Mats Gustafson. The artistic heritage of Dior meets the new technologies, in an initiative that offers the general public the chance to discover the importance of art in each of the Dior collections, making this summer look more Dior than ever!