If you continue using this website, we assume that you accept the use of first and third party cookies including the collection of access data, web analytics, social connection and behavioural advertising. More information & how to change your configuration: please read our cookies policy.

News

  • Marni flower market in Milan

  • Marni s/s 2015 collection

  • Marni flower market in Milan

Gallery

Add Your Comment

Click here to log-in now and post a comment.

The flower revolution of Marni

Marni is one of the few fashion brands that always surprises with its utterly irresistible proposals. The brand has managed in its 20 years of existence to define modern femininity, to build a strong relationship with art —often inviting artists to collaborate on various projects— and to create a core fan base that follows with great interest season-by-season Consuelo Castiglioni’s ever-inspiring designs. In order to celebrate these splendid 20 years in fashion, Consuelo Castiglioni presented during Milan Fashion Week a collection that paid homage to the brand’s tradition, recreating prints from previous collections, while exploring new territories. The show opened with a number of minimal looks in white, resembling a blank canvas, which gave place to a series of playful, flowery prints in vivid colors —one of the brand’s more recognizable motifs.

In celebration of Marni’s 20 year anniversary, Consuelo Castiglioni and daughter Carolina, Marni’s director of special projects, prepared in parallel with the runway show a marvelous one-day event, transforming Milan’s 18th century Rotonda della Besana into a flower market. The duo wanted to capture the essence of an Italian Sunday, and in order to do so they created a site-specific installation, with stands selling ceramic pots featuring archival Marni designs, fresh flowers wrapped in Marni-decorated paper, and a selection of flower-printed shopping bags, canvas aprons and gardening tools.

On sale there were also homemade cakes, organic juices and Marni’s handcrafted animal sculptures, which were launched at this year’s Salone del Mobile in Milan. What’s more, the event included a series of children workshops, in collaboration with the Museo dei Bambini that is situated inside the Rotonda della Besana. Marni’s flower market was just the beginning of a yearlong schedule of celebrations, with the next stop planned for Tokyo and 2015’s Venice Biennale. Long live the flower revolution! Long live Marni!