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  • Tim Walker x Vogue x Target advertorial

  • Tim Walker x Vogue x Target advertorial

  • Tim Walker x Vogue x Target advertorial

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Tim Walker recreates iconic Vogue images for Target

Target has teamed up with Vogue for a 20-page advertorial, shot by renowned photographer Tim Walker, which recreates iconic covers and images from Vogue’s extensive archive using Target products. Titled “TargetStyle, in Vogue”, the fashion spread celebrates more than a century of high fashion, featuring models Karen Elson, Edie Campbell, Imaan Hammam, Candice Huffine, as well as legendary mannequin Veruschka, who stars in a new take on her classic “braid” image from Vogue’s April 1967 issue. Tim Walker used all of his imagination in order to capture Vogue’s spirit, with the help of set designer Shona Heath, who invented some really inspiring sets for the occasion, and stylist Jacob K. The images will appear in this year’s September issue and will be also displayed in large format during the upcoming New York Fashion Week.

Taking it a step further, Target created for the magazine a digital shoppable experience, using Shazam’s virtual recognition technology. By opening the Shazam app and pointing their phone’s camera at any image of Target’s campaign , Vogue’s readers will have the chance to discover the original photos that served as an inspiration for the spread, have access to behind-the-scenes material, including gifs, videos and interviews, and also shop the Target products that are featured throughout the pages.

Vogue is an icon of fashion and style; its cultural authority sets the tone and inspires the conversations for the season. Style is an incredibly important part of the Target brand, and there’s no bigger style moment than fall, and no bigger style statement than the September issue. For this cultural moment, we set out to develop an idea that was not only unique to the Target brand but something that could only be done in Vogue,” explained Todd Waterbury, Target’s chief creative officer.

Vogue’s September issue is now available at all newsstands, as well as online. To learn more about the collaboration, go to Vogue’s site and discover an interactive timeline that casts light on the inspiration behind Target’s shoot.