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  • “Vogue Archive: Celebrating the 50th Anniversary of Fashion” exhibition in Milan

  • “Vogue Archive: Celebrating the 50th Anniversary of Fashion” exhibition in Milan

  • “Vogue Archive: Celebrating the 50th Anniversary of Fashion” exhibition in Milan

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Vogue Italia celebrates its 50th anniversary with an exhibition in Milan

Vogue Italia, one of the most influential fashion magazines in the world, celebrated last week its 50th anniversary with a marvelous exhibition at the formerly Condé Nast’s Italian headquarters at Piazza Castello in Milan. Titled “Vogue Archive: Celebrating the 50th Anniversary of Fashion”, the showcase featured more than 200 amplified images that covered from ceiling to floor the rooms of the 700 sqm exhibition space. The selection included Vogue’s most iconic covers and fashion spreads, as well a series of digital projections and interactive screens that revealed the magazine’s rich photographic heritage and the influence it had on many fashion publications that came after. From the very moment that Franca Sozzani, Vogue Italia’s editor-in-chief, started her career at the magazine back in 1988, she understood that, given the fact that Italian is a language spoken by few, the image had to become Vogue’s language. Under her influence, the publication took a more arty approach on fashion that surprised many in the industry, but soon became a stable point of reference.

The exhibition marked also the launching of Vogue Archive, a digital initiative that aims to offer readers the chance to discover in a fast and personal way Vogue Italia’s rich history, from the legendary editorials by the world’s foremost photographers, among them Guy Bourdin, Miles Aldridge, Richard Avedon, Patrick Demarchelier and Steven Meisel, to its articles and advertising campaigns. “Digital lasts forever and an archive like this also leaves no hiding place for contemporary designers who ”homage” their forebears too literally,” said Franca Sozzani. “It’s important for the young to learn. The history of fashion is so long, but the young are so ignorant. After all, the point of view of the magazine has always been about education,” she added. The exhibition was accompanied by an amazing party, with famous guests including Giorgio Armani, Karl Lagerfeld, Domenico Dolce and Stefano Gabbana, Roberto Cavalli, Miuccia Prada, Donatella Versace, Linda Evangelista, Eva Herzigova, Amber Valetta, Karolina Kurkova, Bar Refaeli and Toni Garrn.

“Vogue Archive: Celebrating the 50th Anniversary of Fashion” will be on view until October 5, 2014, at Piazza Castello 27, Milan.