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  • © Y-3

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Y-3 limited-edition 10 year anniversary book

Adidas and renowned Japanese designer Yohji Yamamoto celebrate the 10 year anniversary of Y-3 with a limited edition book. Entitled 10 years of Y-3, the book covers the amazing trajectory of their line, from the distinctive fashion shows to the arty campaigns, celebrating a union that defined luxury sportswear and served as the ultimate inspiration for all the designer meets sportswear brand collaborations that followed. Back in 2003, Adidas and Yamamoto had the courage to combine avant-garde fashion with streetwear aesthetics and merge effortlessly the high and the low, the minimal and the eclectic, opening a new chapter in fashion history. The result was the birth of the Y-3 line, Y for Yamamoto and 3 for the Adidas legendary stripes, a tailored interpretation of sportswear that connected with a wide audience and gained enthusiastic reviews from critics and fashion insiders. The brand became an instant hit and the rest, as they say, is history.

10 years of Y-3 offers an extensive look at this unique collaboration, featuring a wide selection of campaign images, backstage snaps, original sketches, design prototypes, store photos and inspiring visuals that define the line’s essence. The book, far from following the typical chronological order, opts for a freestyle mix of high impact images and well written insights from various Y-3 unconditional fans and long-time partners, including, of course, Yohji Yamamoto. The book is designed by PL Studio, the creative consultancy founded by Stefan Pietsch and Georgina Lim, who are also in charge of the art direction. “Sifting through the archives of Y-3 has taken us on a journey through all imaginable sartorial interpretations of sportswear,” said Pietsch and Lim. “Y-3 forged new paths for others to follow. It’s a creative partnership that has defined a new genre in fashion and inspired those who have been fortunate enough to work with them.”

The book has a run of 2000 copies and it will be given as a gift to the brand’s ambassadors, friends and loyal customers. Unfortunately, it won’t be available for sale, but Y-3 fans shouldn’t worry as the book will be on display at Y-3 stores worldwide and also at the brand’s website.